This weekend, Neox’s team was present at the MXGP race in Trentino to support our customer RAM.
The partnership with the MXGP championship and KTM continues after the success of the past years. During the motocross weekend at the Pietramurata circuit, RAM was present with a stand in the paddock, two exhibition vehicles and a trackside vehicle. The stand was totally renovated, with the use of a branded trailer transportable to the championship stages with the same RAM pickup. While the collaboration with the KTM factory team became stronger, with Andrea Adamo and Liam Everts as brand ambassadors.
RAM, with the support of its trader KWA, also invited some of its customers to participate in the Arco di Trento Grand Prix weekend by offering a hospitality service with the new stand and providing a unique experience inside the MXGP paddock.
The new stand consists of a horse transport trailer repurposed as a lounge area, a desk with the RAM logo and an outdoor garden to welcome and entertain guests. In addition there are 9 televisions to broadcast images and videos of the cars and the races live. For the creation of the trailer we were supported by MBM Extreme Design.
Neox, once again this year, has the task of ensuring the activation of partnerships, offering all the necessary assistance in the handling of guests and managing the movement of the vehicles and trailer during all the European rounds of the MXGP World Championship.
This weekend at the new stand we planned an autograph session with all the KTM riders (Andrea Adamo, Liam Everts, Sacha Coenen and Jeffrey Herlings) and in particular Andrea Adamo, star of the Saturday RAM-sponsored Qualifying Race, stopped by the hospitality to record some exclusive content with the pickup.
For the next stages the programme of activations will become more intense in order to make the most of the partnerships also in this new year.
